Did you know Google did a study on how trust is built online?
It’s called the 7-11-4 Framework.
Here’s what they found:
Before someone trusts your brand, they typically need:
7 hours of interaction
11 touchpoints
4 different locations or channels
In short:
Trust is not built in one post, one ad, or one meeting.
People need to see you. Hear you. Experience you — multiple times, in multiple ways.
This applies whether you’re selling a product, a service, or even building your personal brand.
That’s why consistency matters.
That’s why showing up matters.
In the AI era, it’s easy to automate content.
But you can’t automate trust. You still have to earn it.
